Briefly
Client
Type: Private Company (Part of the Volkswagen Group)
Industry: Automotive
Industry: Automotive
Project
Large-Scale SI for Porsche new car models launch in Singapore
Challenge
Coordinating large interpreters team across 3 venues over 14 days
About the client
Porsche
Porsche is a German luxury car manufacturer renowned for high-performance sports cars, SUVs, and sedans. It regularly appears on global “most admired” and “best employer” lists, employing around 37,000+ people worldwide.


The project
Regarded as the largest conference interpretation event in the region in 2024:
32 interpreters from all over the world
14 days’ long event
12 language pairs
9 months of negotiation, planning & preparation
3 venues
1 exceedingly satisfied client
Year: 2024
Event: New car models launch
Location: Singapore
Service: SI*
*SI - simultaneous interpretation.
32 interpreters from all over the world
14 days’ long event
12 language pairs
9 months of negotiation, planning & preparation
3 venues
1 exceedingly satisfied client
Year: 2024
Event: New car models launch
Location: Singapore
Service: SI*
*SI - simultaneous interpretation.
The challenge
Coordinating 32 interpreters from different countries, booking accommodations, and ensuring smooth SI across 12 language pairs over 14 days was a logistical challenge. The event required extensive pre-planning, spanning nine months to ensure successful execution.


The outcome
Successfully coordinated the largest regional SI event for Porsche, ensuring seamless interpretation across 12 languages. The event was executed flawlessly, receiving client praise for interpreter professionalism and logistical coordination.
Get in touch
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